Monday, 21 August 2017

Ofcom faces double-edged legal action | Dolmio hires Wire star for ad campaign

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 21, 2017
Ofcom faces double-edged legal action over 5G spectrum auction
Ofcom faces double-edged legal action over 5G spectrum auction

Simon Gwynn

EE has said it will take legal action over plans announced by Ofcom to limit the amount of 5G spectrum any network operator can own.

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign
Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Simon Gwynn

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.

Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director
Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director

Simon Gwynn

Volvo Car UK has appointed Mike Johnstone, Harley-Davidson's former head of marketing operations, international, to the new role of marketing strategy director.

ITV recreates famous Coronation Street scenes for nostalgic ad campaign
ITV recreates famous Coronation Street scenes for nostalgic ad campaign

Omar Oakes

ITV's long-running soap opera Coronation Street has launched a major ad campaign showcasing the most memorable scenes in the show's 57-year history.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil
Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Alison Kanski

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.

McCann London nabs creative duo from CHI
McCann London nabs creative duo from CHI

Jeremy Lee

McCann London has hired the creative team Will Cottam and James Crosby from CHI & Partners.

Five essential effectiveness trends from the IPA
Promoted
Five essential effectiveness trends from the IPA

Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week

As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings.

From the idea to the big screen:
Promoted
From the idea to the big screen: "Pennies for Life"

Got a great idea but not sure how to get it off the ground?


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