The real reason Carlsberg used holography to put its dead founder on stage | Santander CMO: Marketers must prioritise their wellbeing

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Campaign Sunday Supplement August 27, 2017

In-depth reads from across Campaign, covering brands, agencies and media The real reason Carlsberg used holography to put its dead founder on stage Simon Gwynn JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why the brand's famous tagline, "Probably", reflects his belief in the scientific method. We should be afraid, we should be very afraid Richard Brim For creatives there's a good kind of fear. It can push you to do better, says Adam & Eve/DDB's chief creative officer. Santander CMO: Marketers must prioritise their wellbeing Keith Moor Santander's chief marketing officer says his biggest career lesson has been learning to look after himself. Why emotional intelligence is key to creative leadership Nicola Kemp As CEO of The Empathy Business, Belinda Parmar believes that building an empathetic environment where people can bring their "whole selves" to work is key to creative success, writes Nicola Kemp. Social platforms need to step up or risk destroying democracy Andy Pemberton Charlottesville is a game-changer for social media. Or at least, it should be. Trending on and off the turf: how Premier League players are boosting their social media reach Yasmin Arrigo The top ten player influencers in the Premier League, ranked by We Are Social. A view from Dave Trott: Unrequited love Dave Trott In the 1980s, Darryl Gwynne and David Rentz were biologists on a field trip in the Australian bush. Promoted From the idea to the big screen: "March for Giants" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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