Saturday edition: Channel 4 names creative chief | Peroni hires agency | Toyota's app shames teens into safe driving

 

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Campaign: Agencies August 12, 2017

Channel 4 promotes Tonge to creative chief Brittaney Kiefer Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency. Droga5 London wins Peroni ad business Jeremy Lee Droga5 London has won the advertising account for Peroni Nastro Azzurro in a competitive pitch, following the beer brand's acquisition by Asahi Group. Toyota aims to shame teens into becoming safer drivers Omar Oakes Toyota has created a safety smartphone app that threatens to embarrass teenagers if they speed or use their phones while driving. New ANA report finds 'transparency concerns' in production process I-Hsien Sherwood In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids. Seven ads that escaped a ban Simon Gwynn KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free? O2 reignites 'Wear the rose' rugby campaign for women's team Omar Oakes O2 has brought back the "Wear the rose" call to action for England Rugby fans - this time to support the women's team as it begins its world championship defence this week. Subaru picks 101 to move beyond 'beige' car marketing Omar Oakes Subaru UK has appointed 101 as its lead creative agency after a competitive pitch as the brand prepares to carry out multiple car launches in the next 18 months. How animators and artisan bakers made Channel 4's delicious Bake Off ad Brittaney Kiefer Bakers and animators laboured side-by-side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour. MullenLowe wins full-service Eurosport account Omar Oakes Eurosport Digital, the sport broadcaster's direct-to-consumer business, has appointed MullenLowe London as its full-service European agency. Digital Mavericks: Shortlist unveiled plus meet the judges Emily Tan This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists. CHI promotes Clark and Simmons to joint MDs Jeremy Lee CHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Director to £75k - £80k David Thatcher Recruitment, London Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Client Services Project Manager Competitive + Bonus + Benefits Mind Gym, London (Greater) Creative Videographer DOE OLIVER Group, Putney Heath Roehampton, London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater)

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