Always #LikeAGirl returns | Sanofi awards global media | Group M rolls out viewability standards

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Campaign Breakfast Briefing August 18, 2017

Always '#LikeAGirl' returns to fight girls' fear of failure Brittaney Kiefer Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty. Pharma giant Sanofi picks Mindshare for global media Omar Oakes Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review. Malaria No More appoints Dentsu Aegis Network and R/GA London to global remit Emily Tan R/GA London and Dentsu Aegis Network have been appointed to help Malaria No More UK achieve its goal of ending malaria in a generation. Group M rolls out viewability standards globally Emily Tan Group M is optimising all its global media spend towards its standards of viewability. Tributes paid to London College of Communication lecturer Jo Hodges Jeremy Lee Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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