Major brands amend media agency contracts over transparency

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Campaign: Media August 17, 2017

Media news and analysis, powered by Media Week Seven in ten major brands have amended media agency contracts in last year over transparency Simon Gwynn New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety. Pitch update: Spotify, Malibu, UKTV and McDonald's Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. HBO attacked by hackers again Emily Tan HBO's social media accounts on Facebook and Twitter have been hacked in the latest cyber attack on the company. Deloitte buys Ikea agency Acne and hires Sandoz to lead creative Emily Tan Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea. Campaign Diary: ASA, Accenture and ESPN pies Staff A view from Dave Trott: The medium isn't the message Dave Trott In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs SALES MANAGER - DIGITAL PARTNERSHIP to £50k plus comm/bonus, big company benefits The Space Business, London (Central), Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol

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