5 things you need to know today: How Bake Off did | The future of connected cars

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Campaign 18:05 August 30, 2017

The five things you need to know today Most read We need to talk about the Trivago ad Sarah Hardcastle The British public deserves better than a bored model with a big search bar. Tech What the future holds for connected cars in 2017 and beyond Suzy Bashford What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands Advertising Retail forecast to power digital adspend through 2018 Emily Tan Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year. Marketing Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial' Simon Gwynn The boom in craft beer brands has been a bombshell for the established beer industry - but Carlsberg has used it as an impetus to rediscover its identity. Media Great British Bake Off launches with 6.5m viewers on Channel 4 Gideon Spanier Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share. Also in the news Domino's trials driverless pizza delivery Domino's has begun testing pizza deliveries using driverless cars. Should Uber have hired a woman? Uber has confirmed the appointment of Dara Khosrowshahi, the chief executive of Expedia, to be the taxi-hailing app company's new CEO. But should the company have hired a woman instead? Wickes "Tradesman's sun cream" by Iris Wickes teamed up with skin cancer charity Skcin to launch a range of sun cream for construction workers, who face the highest risk of the disease in the UK. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Manager £38K Direct Recruitment, London (Central), London (Greater) Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

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