McDonald's hires agency for World Cup brief | The future of gender marketing

 

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Campaign: Agencies August 16, 2017

McDonald's awards World Cup brief to Leo Burnett Omar Oakes McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup. Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads Simon Gwynn The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium. The future of gender marketing Tracey Follows As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder. Momentum Worldwide and Wasserman lead shortlists for Event Awards 2017 Gurjit Degun Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece. 'Insufficient evidence' that govt anti-drugs campaigns are effective, according to Home Office report Jonathan Owen Millions of pounds spent on anti-drug campaigns in recent years may have been wasted and in some cases even encouraged drug use, the Government has admitted. Keko picks Karmarama's Zeidler to lead creative Omar Oakes Keko London has hired Karmarama's Paul Zeidler as its new top creative after parting ways with Piggy Lines. Movers and shakers: Channel 4, Diageo, Twitter, CHI, Refinery29, Vizeum and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient The Work Plusnet "No hard sell needed" by Karmarama Plustnet is following up its pre-roll campaign last year that poked fun at the situations viewers find themselves in when facing another ad. OnePlus "Lake blood" by Lucky Generals Smartphone manufacturer OnePlus draws inspiration from predictable chainsaw horror movies for a spoof film that makes fun of people's obsession with taking good photos on their mobiles. Nissan "Sky Sports sponsorship" by TBWA Nissan captures people's excitement and passion for football in its Sky Sports TV sponsorship campaign, which launched with the start of the Premier League season. More TRENDING Audi rolls out global VR experience to get people back into the showroom Emily Tan & James Page Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi. Toyota aims to shame teens into becoming safer drivers Omar Oakes Toyota has created a safety smartphone app that threatens to embarrass teenagers if they speed or use their phones while driving. Promoted The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Planner & CRM Strategist £40,000-£70,000 per annum (equivilent £60-100K net) + relocation fee + benefits The Industry Club London Ltd, Abu Dhabi (AE) Business Director to £75k - £80k David Thatcher Recruitment, London Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Business Development Director - huge opportunity with great rewards £70-90k with an package over £100k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Culture and Trends Consultant - new business £27,000 - £32,000 (depending on experience) Join the Dots, Northern Quarter, Manchester Culture and Trends Consultant - key accounts £27,000 - £32,000 (depending on experience) Join the Dots, Northern Quarter, Manchester

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