Monday 21 August 2017

5 things you need to know today: Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign | and more...

Campaign 18:05

Campaign 18:05
August 21, 2017
The five things you need to know today

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Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign
Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Simon Gwynn

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.

Tech
EE follows Three in Ofcom legal action over 5G spectrum auction
EE follows Three in Ofcom legal action over 5G spectrum auction

Simon Gwynn

EE has said it will take legal action over plans announced by Ofcom to limit the amount of 5G spectrum any network operator can own.

Advertising
Shortlist Media creates group publisher role for Holt
Shortlist Media creates group publisher role for Holt

Omar Oakes

Shortlist Media, the publisher of ShortList and Stylist, has appointed Hearst's Georgina Holt to the newly-created role of group publishing director across all brands.

Marketing
Carlsberg to bring dead founder 'back to life' to mark 170th birthday
Carlsberg to bring dead founder 'back to life' to mark 170th birthday

Simon Gwynn

Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen.

Media
Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website
Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

John Harrington

Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.

 

Also in the news
Why emotional intelligence is key to creative leadership

As CEO of The Empathy Business, Belinda Parmar believes that building an empathetic environment where people can bring their "whole selves" to work is key to creative success, writes Nicola Kemp.

Everyone can see what the problem is with online ad viewability

Online advertising needs a joint industry currency that everyone will support, writes Campaign's head of media.

Why agencies must join forces to achieve sustainability

The world's largest ad agencies have cast aside competition for the better, writes Dentsu Aegis Network's global CSR manager.

From the idea to the big screen:
Promoted
From the idea to the big screen: "Pennies for Life"

Got a great idea but not sure how to get it off the ground?

Watch: Advice from the UK's leading ad people
Promoted
Watch: Advice from the UK's leading ad people

Neil Waller, Whalar


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