IPA: Google and Facebook are not moving fast enough to tackle ad problems | Auto Trader shakes up marketing | and more...

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Campaign: Brands August 14, 2017

Brand news and analysis, powered by Marketing IPA: Google and Facebook are not moving fast enough to tackle ad problems Gideon Spanier The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter. Auto Trader shakes up marketing Gurjit Degun Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars. FMCG cuts have got the ad industry worried Gideon Spanier The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local. FFS invents 'Shoga' to show how rough it gets in the pursuit of smoothness Emily Tan For its first "proper" digital campaign, 18-month-old startup FFS (Friction Free Shaving) wants to spread the word that it understands how frustrating shaving can be for women. Pernod Ricard calls Malibu ad review Jeremy Lee The Pernod Ricard-owned coconut rum brand Malibu is talking to agencies about its UK advertising account. Does marketing need football or vice versa? Harry Lang The global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang. Wit, edge and subversion are being replaced by nebulous 'brand purpose' Jeremy Lee Have ads become a bit too worthy and vanilla? Clarks pulls shoe over accusations of sexism Emily Tan British shoemaker Clarks has been accused of sexism for naming a girl's school shoe "Dolly Babe" while naming the boy's shoe "Leader". Google updates AdWords for mobile advertisers Babar Khan Javed In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users. Your best ideas are like orphans. Cherish them. James Turner Some of the most inspired ideas are those that arise from within for no apparent reason, writes the founder of creative collective Glimpse. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai

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