FMCG cuts have got the industry worried

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Campaign: Media August 14, 2017

Media news and analysis, powered by Media Week FMCG cuts have got the ad industry worried Gideon Spanier The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local. Omnicom retains UKTV's £15m media account with expanded five-agency deal Gideon Spanier UKTV has agreed a potentially pioneering deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account. Auto Trader shakes up marketing Gurjit Degun Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars. Why UK marketing tech startup People.io is calling on brands to let go of their data Simon Gwynn People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch: brands must relinquish full control of their marketing. Will they find the courage to take the plunge? Google updates AdWords for mobile advertisers Babar Khan Javed In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users. Bell Pottinger summoned before disciplinary committee over South Africa Emily Tan PR agency Bell Pottinger will face the public relations and communications association (PRCA) disciplinary committee over charges stemming from its work in South Africa. Promoted The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry Promoted From the idea to the big screen: Women's Aid Got a killer idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Global Media Strategist, Sport, Technology & Fashion - £40K £35000 - £40000 per annum + Great Agency Benefits Ultimate Asset, London Client Strategy Director - Digital Advertising (Video) £65000 - £75000 per annum + commission Ultimate Asset, London Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London Programmatic Sales Manager - programmatic leader £45000 - £50000 per annum + bonus Ultimate Asset, London Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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