Sea Hero Quest returns in VR | Lucozade marketing boss on purpose

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Campaign: Brands August 29, 2017

Brand news and analysis, powered by Marketing Cannes favourite Sea Hero Quest returns in VR Simon Gwynn Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the project. Walkers campaign asks customers to 'choose or lose' famous flavours Omar Oakes Walkers' latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant. Lastminute.com group launches market research arm Travel Insights Emily Tan Lastminute.com group has launched a customer insight arm, operated by its media business The Travel People. Lucozade marketing boss: 'When your purpose is this clear, every decision becomes much easier' Simon Gwynn Lucozade is targeting what it says are the six million fitness fans in the UK motivated by beating their "personal best" with its latest product launch, Lucozade Ribena Suntory's marketing and business development director, Jon Evans, says. Chevrolet adopts augmented-reality showroom Staff Dentsu Aegis Network (DAN) agencies Carat and Isobar are showing off V-Showroom, an AR (augmented reality) showroom app built for General Motors International (GMI). Craft beer wars: a storm in a pint pot Jeremy Lee Craft beer is increasingly big business, and for proof, you only need look at the explosive growth of the sector's standard bearer Brewdog. Really clever, advanced thinking about data Craig Mawdsley As an industry we need to get a whole lot better at understanding data, says the Abbott Mead Vickers BBDO joint chief strategy officer. McDonald's awards digital innovation work to Publicis.Sapient and Capgemini It's the latest in a series of global McDonald's wins for the reorganized holding company. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Business Development Director Competitive! Join the Dots, Manchester, Greater Manchester Head of CRM, Data & Analytics Competitive Salary + benefits Southampton Football Club, Southampton, Hampshire Head of Digital & Content Competitive Salary + benefits Southampton Football Club, Southampton, Hampshire Senior Digital Operations Executive Competitive Tottenham Hotspur Football Club, Lilywhite House N17 Senior Designer - Unilever Competitive + Benefits OLIVER Group, Rotterdam, The Netherlands

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