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Campaign: Agencies August 26, 2017

From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign Jane Johnson Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes missed the mark, says the Feel Communications managing director. WPP slashes revenue forecast as clients cut spend Gideon Spanier WPP shares have crashed more than 10% after the world's biggest ad group cut its revenue forecast and warned growth was behind budget. Mother elevates new generation of partners to run London Maisie McCabe Mother has appointed Ana Balarin, Chris Gallery, Hermeti Balarin, and Katie Mackay as equity partners of its London agency to lead the shop in its next stage of evolution. Always '#LikeAGirl' returns to fight girls' fear of failure Brittaney Kiefer Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty. Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign Simon Gwynn Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West. WPP buys design agency Design Bridge Omar Oakes WPP has acquired Design Bridge, a 31-year-old independent brand design agency, as the advertising giant seeks to strengthen its capability in branding and identity. 101 brand axed as MullenLowe completes buyout Omar Oakes MullenLowe London has completed its acquisition of independent creative shop 101 in a move that marks the end of the six-year-old agency brand. Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says Gideon Spanier Ad agency groups are recruiting more talent from outside the agency sector as clients need a broader range of capabilities, according to Dentsu Aegis Network's new human resources chief. McCann London nabs creative duo from CHI Jeremy Lee McCann London has hired the creative team Will Cottam and James Crosby from CHI & Partners. E4 launches interactive campaign 'first' for VisitScotland Omar Oakes VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient The Work Pick of the week: Secret Escapes "I shouldn't even be here" by Droga5 London Brittaney Kiefer Brittaney Kiefer thinks Secret Escapes' campaign is a cut above other summer holiday ads. McDonald's "Love affair" by Leo Burnett London What at first appears to be another over-the-top perfume ad is actually for McDonald's gourmet burger range, The Signature Collection. Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO Nicola Kemp First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp. Brown-Forman "Finlandia flavours" by Wieden & Kennedy The new Finlandia campaign is set in Finland, where each summer the sun doesn't set for 72 days. More Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Group Account Director / Business Director £75k - £85k dependent on experience, plus excellent benefits MODA consult, London (Central), London (Greater) New Business Director £70k + excellent benefits MODA consult, London (Central), London (Greater) Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Culture and Trends Director Up to £45,000 + benefits Join the Dots, Northern Quarter, Manchester Art Director Competitive Salary + Benefits Big Dog, Norwich, Norfolk

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