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Campaign: Media August 26, 2017

Media news and analysis, powered by Media Week WPP slashes revenue forecast as clients cut spend Gideon Spanier WPP shares have crashed more than 10% after the world's biggest ad group cut its revenue forecast and warned growth was behind budget. Analysts on WPP: 'expected bad, got worse' Omar Oakes Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward. Why media agencies must move from 'what' to 'how' Russell Place We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London. Who is winning the Premier League on social media? Yasmin Arrigo These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social. Channel 4: 17-minute ad breaks for Bake Off is not a record Omar Oakes Channel 4 has denied reports that ad breaks for The Great British Bake Off will be a record length, as one of the show's presenters advised viewers to record the show and fast-forward through the ads. Snapchat 'will overtake Facebook among US teens' this year Simon Gwynn Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow. Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says Gideon Spanier Ad agency groups are recruiting more talent from outside the agency sector as clients need a broader range of capabilities, according to Dentsu Aegis Network's new human resources chief. IPG Mediabrands global mobile chief departs Omar Oakes IPG Mediabrands has confirmed the departure of Travis Johnson, global president of its mobile arm, Ansible. E4 launches interactive campaign 'first' for VisitScotland Omar Oakes VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week. Movers and shakers: Shortlist, Airbnb, IPG, Publicis, Volvo, Jack Wills and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Promoted Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London SALES MANAGER - DIGITAL PARTNERSHIP to £50k plus comm/bonus, big company benefits The Space Business, London (Central), Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)

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