Toyota creates safe driving app for teens | What advertising can learn from the Premier League

 

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Campaign: Agencies August 11, 2017

Toyota aims to shame teens into becoming safer drivers Omar Oakes Toyota has created a safety smartphone app that threatens to embarrass teenagers if they speed or use their phones while driving. What the advertising industry can learn from the Premier League Martin Jones Ahead of his team, Brighton, playing its first Premier League game tomorrow, AAR's Martin Jones reflects on the similarities between agency life and football. How animators and artisan bakers made Channel 4's delicious Bake Off ad Brittaney Kiefer Bakers and animators laboured side by side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour. Drambuie puts modern touch to brand's jazz heritage James Page "The Brass and Crimson", lead by creative agency Exposure X, returns for a third year celebrating modern interpretations of Drambuie's jazz heritage which made it world-famous. Group M's 'NewCo' will scrap regional offices Robert Sawatsky In a move that underscores its commitment to cost efficiency, the new Group M agency formed by MEC and Maxus will remove existing regional management structures. The Work Secret Escapes "I shouldn't even be here" by Droga5 London Droga5 London's first campaign for Secret Escapes comprises three dramatic stories of people who faced unbelievable adversity before their holidays - from fighting a wolf to being captured by pirates. Adidas Originals "Original is never finished: chapter three" by Johannes Leonardo Adidas Originals has reimagined the film that won the Grand Prix in Entertainment for Music at Cannes Lions this year. More TRENDING Hard lessons from Sainsbury's media review saga Gideon Spanier Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn. Channel 4 promotes Tonge to creative chief Brittaney Kiefer Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Director to £75k - £80k David Thatcher Recruitment, London Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Creative Videographer DOE OLIVER Group, Putney Heath Roehampton, London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater) Integrated Designer - Unilever (Home Care) Competitive + Benefits OLIVER Group, London Blackfriars, UK

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