Why fear drives creativity | Hard lessons from Sainsbury's review saga

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Campaign Sunday Supplement August 13, 2017

In-depth reads from across Campaign, covering brands, agencies and media Why fear drives creativity David Harris We are living in an era of fear and uncertainty. But David Harris, executive creative director, Gyro, says this environment can drive innovative thinking. Hard lessons from Sainsbury's media review saga Gideon Spanier Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn. Is Amazon priming itself for a Premier League bid? Jim Dowling Will the Premier League's desire to reach younger audiences via a more creative approach to content distribution see it partner with the cash-rich tech giant, Jim Dowling asks. Management lessons from maternity leave Patricia McDonald Mommy tracked. Leaning out. The industry has been talking a lot in recent months about welcoming women back from maternity leave. Throwing the donuts out with the bathwater: in defence of elaborate brand names Chris Moody The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter. Creativity needs to be less like a wet weekend in Skegness and more like Dunkirk Alex Grieve Abbott Mead Vickers BBDO's joint ECD is less than impressed with the ads he saw at the cinema. A view from Dave Trott: Ladder to nowhere Dave Trott There's a piece of thinking that young marketing trainees learn and it's ruining their ability to think. Green & Black's Fairtrade move shows that brands want to craft their own ethical positionings Becky Willan Green & Black's decision to drop the Fairtrade Foundation's certification for its new product raises questions about consumer ethics, corporates and brand purpose, Becky Willan argues. Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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