Carlsberg awards global media | Alexa on trial | Margins slide at Havas

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Campaign: Media August 29, 2017

Media news and analysis, powered by Media Week Carlsberg awards global media to Initiative Omar Oakes Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. Alexa on trial: an agency experiment Adrian Gans VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened. Margins slide at Havas as CEO amends growth forecast Sam Burne James Havas chief executive Yannick Bolloré hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017. iProspect hires new global product head Faaez Samadi iProspect has appointed Rohan Philips as global chief product officer. Carat and Amplifi lead nominations for DCM Awards Suzanne Bidlake Vizeum agencies Carat and Amplifi lead among the agencies and brands up for contention in the third annual Digital Cinema Media Awards are revealed today. Promoted Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham

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