Wednesday 9 August 2017

Disney cuts ties with Netflix | Mazda offers VR test drive | Exterion launches experiential arm

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 09, 2017
Disney cuts ties with Netflix to launch own streaming service
Disney cuts ties with Netflix to launch own streaming service

Omar Oakes

Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services for movies, TV shows and sport.

Mazda offers two-wheel stunt in VR test drive
Mazda offers two-wheel stunt in VR test drive

Gurjit Degun

Mazda is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5.

Exterion Media launches experiential arm
Exterion Media launches experiential arm

Gurjit Degun

Exterion Media, the out-of-home media owner, has launched an experiential division.

American Express ad banned for exaggerated cashback claim
American Express ad banned for exaggerated cashback claim

Simon Gwynn

An American Express ad for the brand's Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it was not clear about the limitations of the card's cashback benefit.

Brands can now automate image search on Twitter with Einstein Vision
Brands can now automate image search on Twitter with Einstein Vision

Emily Tan

Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter.

Unleash the power of content
Promoted
Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want

Watch: Advice from the UK's leading ad people
Promoted
Watch: Advice from the UK's leading ad people

Neil Waller, Whalar


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