Saturday edition: Who is winning the Premier League on social media? | Always '#LikeAGirl' returns to fight girls' fear of failure | and more...

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Campaign: Brands August 19, 2017

Brand news and analysis, powered by Marketing Who is winning the Premier League on social media? Yasmin Arrigo These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social. Always '#LikeAGirl' returns to fight girls' fear of failure Brittaney Kiefer Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty. Clarks pulls shoe over accusations of sexism Emily Tan British shoemaker Clarks has been accused of sexism for naming a girl's school shoe "Dolly Babe" while naming the boy's shoe "Leader". Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising Simon Gwynn As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David Parslow tells Campaign how the brand is making the reality format work. McCain fights back against popular culture's problem with real families in latest campaign Simon Gwynn McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with a voiceover by Ricky Tomlinson. Auto Trader shakes up marketing Gurjit Degun Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars. PepsiCo under fire as Trump backtracks on criticism of far-right Simon Gwynn PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia. FMCG cuts have got the ad industry worried Gideon Spanier The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local. Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked Robert Smith A social campaign by The National Lottery asking people to show their support for the British Athletics team has been hijacked overnight, with a number of Twitter users posting offensive messages. Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles Hannah Ellison Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Watch: Advice from the UK's leading ad people Neil Waller, Whalar Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Digital Operations Executive Competitive Tottenham Hotspur Football Club, Lilywhite House N17

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