Saturday, 5 August 2017

Saturday edition : Digital Mavericks: Shortlist unveiled plus meet the judges | Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling | and more...

Campaign: Brands

Campaign: Brands
August 05, 2017
Brand news and analysis, powered by Marketing
Digital Mavericks: Shortlist unveiled plus meet the judges
Digital Mavericks: Shortlist unveiled plus meet the judges

Emily Tan

This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists.

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling
Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Simon Gwynn

Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.

BT aims return to emotional heartland with new brand platform 'Be there'
BT aims return to emotional heartland with new brand platform 'Be there'

Simon Gwynn

BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign.

The Neymar price tag deconstructed
The Neymar price tag deconstructed

Yasmin Arrigo

The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction.

Subway calls on workers to ditch 'blandwiches' in new campaign
Subway calls on workers to ditch 'blandwiches' in new campaign

Simon Gwynn

Subway is flagging up its new rotisserie-style chicken flavour in a new TV ad featuring a talking sandwich.

Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends
Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends

Emily Tan

Luxury online retailer Net-A-Porter's global autumn-winter campaign this year highlights five key fashion trends for the season ahead.

KFC 'whole chicken' ad will not be investigated by ASA
KFC 'whole chicken' ad will not be investigated by ASA

Omar Oakes

The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it.

Next marketing chief departs as online helps full-price sales swing back into growth
Next marketing chief departs as online helps full-price sales swing back into growth

Simon Gwynn

Christine Gerrard, marketing director at Next, has left the retailer after 30 years.

Facebook celebrity influencers could earn up to £75,000 per post
Facebook celebrity influencers could earn up to £75,000 per post

Emily Tan

A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer.

Asics launches flagship store around global 'I move me' campaign
Asics launches flagship store around global 'I move me' campaign

James Page

Asics looks to appeal to a broader audience with the launch of its largest flagship store and experiential events.

Unleash the power of content
Promoted
Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want

Is your brand safe from terrorism?
Promoted
Is your brand safe from terrorism?

Charlotte Hale, Adstream

Context is all online, so it is vital that brands protect themselves against damaging links to offensive content


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