5 things you need to know today: Sky launches four-tier loyalty scheme | The top five most politically incorrect ads from China | and more...

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Campaign 18:05 August 03, 2017

The five things you need to know today Most read Sky launches four-tier loyalty scheme Omar Oakes Sky has officially launched a loyalty scheme to reward long-term users of its TV services as it faces stiffening competition from over-the-top providers Netflix and Amazon. Tech Why, if you visit Brainlabs, you'll be welcomed at reception by Pepper the robot Daniel Gilbert The connotations of the digital media agency's latest recruit should be viewed as a positive for humans not a negative, writes Brainlabs' chief executive Advertising It's a strange but great time to be a creative Ana Balarin We may not be churning exquisitely crafted long copy ads, but we can build statues that start worldwide conversations. Marketing The top five most politically incorrect ads from China Rick Boost There are corners of the world where advertising, even by global brands, seems stuck in an era where wives are compared to used cars. Media Radio's record reach is good for brands seeking mass appeal Siobhan Kenny Today's Rajar figures are good news for advertisers that want mass reach at a time of increasing media fragmentation, says Siobhan Kenny of Radiocentre. Also in the news History of advertising: No 195: Canter and Siegel's Green Card spam Internet marketing changed for ever on 12 April 1994. It was on that day that two Arizona-based lawyers, Laurence Canter and his wife, Martha Siegel, initiated the world's first mass commercial spam campaign. Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is making full use of its assets. Snap signs up measurement partners to help marketers justify spend Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen. Promoted FutureVision: Breaking the agency model Daniel Diez and Claire Beale FutureVision looks at how an integrated agency model can help clients stay ahead of disruption, and how an agile agency of the future should be structured... Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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