BT launches new brand platform | Accenture marches further into marketing | The Neymar price tag deconstructed

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Campaign Breakfast Briefing August 04, 2017

BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. The Neymar price tag deconstructed Yasmin Arrigo The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction. Green & Black's launches first non-Fairtrade chocolate bar Omar Oakes Green & Black's, the Mondelez-owned chocolate brand, is launching its first UK product without a Fairtrade or organic label later this month. Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. Production legend Frances Royle dies Jeremy Lee Frances Royle, the founder of Royle Productions and a former head of production partnerships and TV at Bartle Bogle Hegarty, has died. The top five most politically incorrect ads from China Rick Boost There are corners of the world where advertising, even by global brands, seems stuck in an era where wives are compared to used cars. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted How to take back Facebook and Google spend Mark Bembridge, CEO at Smartology Much has been written about Facebook and Google's duopoly over the advertising industry. It's time for a safer, quality and future-ready alternative... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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