Online advertising 'struggles to target UK women' | Accenture marches further into marketing

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Campaign: Media August 04, 2017

Media news and analysis, powered by Media Week Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. Conor McNicholas exits The & Partnership as content arm moves in with CHI Maisie McCabe Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners. Radio's record reach is good for brands seeking mass appeal Siobhan Kenny Today's Rajar figures are good news for advertisers that want mass reach at a time of increasing media fragmentation, says Siobhan Kenny of Radiocentre. Why are we, the advertising industry, so hypocritical? Zoe Harris Despite hundreds of ASA complaints, the industry should be praising KFC's recent campaign, Trinity Mirror's group marketing director writes. Pitch update: Investec, Jaguar Land Rover and Barclays Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Global Media Strategist, Sport, Technology & Fashion - £40K £35000 - £40000 per annum + Great Agency Benefits Ultimate Asset, London Business Development Manager - Advertising Production Competitive ITN Productions, London Client Strategy Director - Digital Advertising (Video) £65000 - £75000 per annum + commission Ultimate Asset, London Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London Programmatic Sales Manager - programmatic leader £45000 - £50000 per annum + bonus Ultimate Asset, London Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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