KFC's ad won't be investigated | BT aims return to emotional heartland | Best football ads

 

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Campaign: Agencies August 04, 2017

KFC 'whole chicken' ad will not be investigated by ASA Omar Oakes The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it. BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. Football's best ads from last season Staff The football season kicks off again this weekend with the Football League and Community Shield. Ahead of a season full of football marketing, which ads scored for brands last year? Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. Why are we, the advertising industry, so hypocritical? Zoe Harris Despite hundreds of ASA complaints, the industry should be praising KFC's recent campaign, Trinity Mirror's group marketing director writes. Conor McNicholas exits The & Partnership as content arm moves in with CHI Maisie McCabe Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners. Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. Production legend Frances Royle dies Jeremy Lee Frances Royle, the founder of Royle Productions and a former head of production partnerships and TV at Bartle Bogle Hegarty, has died. The top five most politically incorrect ads from China Rick Boost There are corners of the world where advertising, even by global brands, seems stuck in an era where wives are compared to used cars. Promoted The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry The Work Channel 4 "The Great British Bake Off trailer" by 4Creative Channel 4 is marketing the eighth series of The Great British Bake Off with a "bake-mation" as the show returns to TV on a new broadcaster this autumn. Arla Cravendale "The Moonicow" by Wieden & Kennedy Arla Cravendale's £3m ad campaign by Wieden & Kennedy London plays on the theme of local myths with a quirky 60-second mockumentary set in the fictional village of Cravendale. More TRENDING Digital Mavericks: Shortlist unveiled plus meet the judges Emily Tan This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists. Google's UK marketing chief: focus on people Graham Bednash Graham Bednash, the UK consumer marketing director at Google, on creating a culture that encourages creativity and taking your time when it comes to recruitment Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Creative Director £70000 - £75000 per annum The Great & The Good, London, West End Finance Director - Global Content Agency - London £55000.00 - £60000 per annum + benefits DNA Recruit, London Account Director - Integrated £42000 - £48000 per annum Twist Recruitment, City of London, London Senior Client Manager - Global Brand Strategy Consultancy £40,000 - £50,000 + bens package Ann Sharman Recruitment, Central London Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Account Director Up to £45k+ bonus + benefits Anatomy, London (Greater) Integrated Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands

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