BT aims return to emotional heartland with new brand platform 'Be there' | KFC 'whole chicken' ad will not be investigated by ASA | and more...

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Campaign: Brands August 04, 2017

Brand news and analysis, powered by Marketing BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. KFC 'whole chicken' ad will not be investigated by ASA Omar Oakes The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it. Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. Green & Black's launches first non-Fairtrade chocolate bar Omar Oakes Green & Black's, the Mondelez-owned chocolate brand, is launching its first UK product without a Fairtrade or organic label later this month. Asics' launches flagship store around global 'I move me' campaign James Page Asics looks to appeal to a broader audience with the launch of their largest flagship store and experiential events. The Neymar price tag deconstructed Yasmin Arrigo The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction. Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. The top five most politically incorrect ads from China Rick Boost There are corners of the world where advertising, even by global brands, seems stuck in an era where wives are compared to used cars. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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