5 things you need to know today: The Neymar price tag deconstructed | KFC 'whole chicken' ad will not be investigated by ASA | and more...

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Campaign 18:05 August 04, 2017

The five things you need to know today Most read The Neymar price tag deconstructed Yasmin Arrigo The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction. Tech Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. Advertising Group M's North America CEO Lesser departs Omar Oakes Group M's North America chief executive Brian Lesser is leaving for a new job at AT&T. Marketing KFC 'whole chicken' ad will not be investigated by ASA Omar Oakes The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it. Media Football's best ads from last season Staff The football season kicks off again this weekend with the Football League and Community Shield. Ahead of a season full of football marketing, which ads scored for brands last year? Also in the news Green & Black's launches first non-Fairtrade chocolate bar Green & Black's, the Mondelez-owned chocolate brand, is launching its first UK product without a Fairtrade or organic label later this month. Conor McNicholas exits The & Partnership as content arm moves in with CHI Conor McNicholas has left The & Partnership, as its content agency AllTogetherNow moves into its ad shop CHI & Partners. Asics launches flagship store around global 'I move me' campaign Asics looks to appeal to a broader audience with the launch of its largest flagship store and experiential events. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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