Tuesday, 1 August 2017

MullenLowe bid to buy 101 could be mutually beneficial | Axa reviews UK comms and marketing agency briefs | and more...

 

Campaign: Agencies

Campaign: Agencies
August 01, 2017
MullenLowe bid to buy 101 could be mutually beneficial
MullenLowe bid to buy 101 could be mutually beneficial

Jeremy Lee

After a period of instability, could 101 provide the ballast for growth that MullenLowe London is looking for? Jeremy Lee investigates.

Axa reviews UK comms and marketing agency briefs
Axa reviews UK comms and marketing agency briefs

John Harrington

Insurance giant Axa is reviewing its below-the-line and digital agency requirements in the UK.

Honda launches karaoke-inspired spot to promote car range
Honda launches karaoke-inspired spot to promote car range

Omar Oakes

Honda has turned to karaoke to back its latest lines in a 30-second spot created by Mcgarrybowen London.

Yamaha picks FCB Hamburg for Europe brief
Yamaha picks FCB Hamburg for Europe brief

Emily Tan

Yamaha Music Europe, the European headquarters of the Japanese company, has appointed FCB Hamburg to its creative account after an international pitch.

Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends
Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends

Emily Tan

Luxury online retailer Net-A-Porter's global autumn-winter campaign this year highlights five key fashion trends for the season ahead.

Purpose is broken. Here's how to fix it
Purpose is broken. Here's how to fix it

Alex Smith

Brand purpose is not just a tagline; it's an existential statement about how your whole business works.

Unstereotyping branded content in three steps
Unstereotyping branded content in three steps

Susanne Aichele

Authenticity is the true currency with which to win our audience's trust and loyalty.

Make An Impression: July's Top 10 Out of Home campaigns
Open Canvas: the best in outdoor
Promoted
Open Canvas: the best in outdoor

In the first in a new series, two experts pick their favourite out of home winners in a standout year for the medium at the 2017 Cannes Lions International Festival of Creativity


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