5 things you need to know today: MullenLowe bid to buy 101 could be mutually beneficial | AI could make personalisation less creepy, not more | and more...

View in web browser | Add to safe senders list

Campaign 18:05 August 01, 2017

The five things you need to know today Most read MullenLowe bid to buy 101 could be mutually beneficial Jeremy Lee After a period of instability, could 101 provide the ballast for growth that MullenLowe London is looking for? Jeremy Lee investigates. Tech AI could make personalisation less creepy, not more Gurmeet Lamba Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Advertising On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO I-Hsien Sherwood James Heekin III stays on as executive chairman as agency continues creative and economic ascent. Marketing Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends Emily Tan Luxury online retailer Net-A-Porter's global autumn-winter campaign this year highlights five key fashion trends for the season ahead. Media Discovery aims to strengthen content offer with Scripps Networks deal Omar Oakes Discovery Communications is buying Scripps Networks Interactive in a $14.6bn (£11.05bn) deal in a bid to strengthen its short-form video offer. Also in the news Purpose is broken. Here's how to fix it Brand purpose is not just a tagline; it's an existential statement about how your whole business works. Honda launches karaoke-inspired spot to promote car range Honda has turned to karaoke to back its latest lines in a 30-second spot created by Mcgarrybowen London. Campaign TV: A camera filled pop-up to celebrate 80 years of Polaroid The brand is celebrating 80 years by setting up a pop-up shop in Shoreditch's Box Park. Promoted From the idea to the big screen: British Airways' "Live Caribbean Sale" Staff Got a great idea but not sure how to get it off the ground? Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000