5 things you need to know today: Subway calls on workers to ditch 'blandwiches' in new campaign | Digital Mavericks: Shortlist unveiled plus meet the judges | and more...

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Campaign 18:05 August 02, 2017

The five things you need to know today Most read Subway calls on workers to ditch 'blandwiches' in new campaign Simon Gwynn Subway is flagging up its new rotisserie-style chicken flavour in a new TV ad featuring a talking sandwich. Tech Why Facebook's mobile video guidelines are practical but not perfect Emily Tan Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative. Advertising Digital Mavericks: Shortlist unveiled plus meet the judges Emily Tan This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists. Marketing Adaptive leadership lessons for Trump and advertising Sharon Whale The moment we think we have nothing more to learn is the point at which failure looms large, warns Oliver UK's CEO. Media Facebook celebrity influencers could earn up to £75,000 per post Emily Tan A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer. Also in the news My Media Week: Paul Knight Paul Knight, chief operating officer at Manning Gottlieb OMD, discusses automated futures with ITV, the power of local with Trinity Mirror and talks contracts with a new undisclosed client. Lucky Generals picks Isaacs as first head of content and partnerships Lucky Generals has hired its first head of content and partnerships, to drive quality and innovation in social, content, data and partnerships. Northern Ireland anti-abortion ad escapes ban - but only just A poster ad from "pro-women and pro-life" campaign group Both Lives Matter has been given a pass by the ad watchdog, despite the group receiving a mixed scorecard for its maths. Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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