Mindshare names worldwide CEO | Binge-watching rises | Sky launches loyalty scheme

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Campaign: Media August 03, 2017

Media news and analysis, powered by Media Week Mindshare promotes Fowler to worldwide CEO Omar Oakes Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide chief executive at the Group M agency. Ofcom: eight in ten people now binge-watch TV Omar Oakes The extent of Britain's binge-watching culture was laid bare by Ofcom today, with new figures showing nearly 80% of people watch multiple episodes of a series in one sitting. Sky launches four-tier loyalty scheme Omar Oakes Sky has officially launched a loyalty scheme to reward long-term users of its TV services as it faces stiffening competition from over-the-top providers Netflix and Amazon. Snap signs up measurement partners to help marketers justify spend Emily Tan Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen. New European cover spoofs Protein World in taunt to Brexit's 'headless chickens' Simon Gwynn The latest edition of anti-Brexit newspaper The New European has taken inspiration from Protein World's notorious "Beach body ready" ad, with a cover referencing the debate on post-Brexit food regulations. Facebook celebrity influencers could earn up to £75,000 per post Emily Tan A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer. Why Facebook's mobile video guidelines are practical but not perfect Emily Tan Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative. Rajar Q2 2017: Commercial radio outperforms BBC for second consecutive quarter Magda Ibrahim Commercial radio has outperformed the BBC in the latest Rajar listening figures, as the sector shot ahead in Q2. Rajar Q2 2017: London radio buoyancy given boost by LBC Magda Ibrahim Talk radio LBC 97.3 has grown its audience by almost a third amid a healthy picture of the capital's commercial radio stations this quarter, according to the latest Rajar listening figures. Rajar Q2 2017: Summer upturn for national commercial radio Magda Ibrahim The start of summer has added a little shine to national commercial radio, as the leading stations experienced a period of positivity in Q2, according to the latest Rajar listening figures. 'Like-hearted' people are my secret work weapon Carla Faria The director of Time Inc's The Foundry finds collaborating with polar opposites in pursuit of a common goal results in the best work Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Global Media Strategist, Sport, Technology & Fashion - £40K £35000 - £40000 per annum + Great Agency Benefits Ultimate Asset, London Business Development Manager - Advertising Production Competitive ITN Productions, London Client Strategy Director - Digital Advertising (Video) £65000 - £75000 per annum + commission Ultimate Asset, London Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London Programmatic Sales Manager - programmatic leader £45000 - £50000 per annum + bonus Ultimate Asset, London Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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