Axa kicks off agency review | Discovery | Channel 4 | Domino's | McDonald's

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Campaign Breakfast Briefing August 01, 2017

Axa reviews UK comms and marketing agency briefs John Harrington Insurance giant Axa is reviewing its below-the-line and digital agency requirements in the UK. Discovery aims to strengthen content offer with Scripps Networks deal Omar Oakes Discovery Communications is buying Scripps Networks Interactive in a $14.6bn (£11.05bn) deal in a bid to strengthen its short-form video offer. England's Euro football victory watched by record audience on Channel 4 Omar Oakes Channel 4's coverage of England's victory over France in the Women's Euro 2017 football championship attracted the biggest ever UK TV audience for a women's football match. You can finally ask Alexa to order you a pizza from Domino's in the UK Emily Tan More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order them a pizza from Domino's. McSuicide? Twitter hoax affects McDonald's Hong Kong Jenny Chan McDonald's Hong Kong received worldwide publicity due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection. Promoted Pure TV brilliance from TK Maxx:The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Account Manager £25-29K Direct Recruitment, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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