This is the age of the audience, Brands gear up for the Olympics, Brexit could lead to devalued British brands

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Campaign Sunday Supplement July 31, 2016

In-depth reads from across Campaign, covering brands, agencies and media This is the age of the audience Zaid Al-Zaidy We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers. Brands gear up for the Rio Olympics Sonoo Singh The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012. Samsung moves beyond the rational for Rio Olympics campaign Kate Magee Samsung is relying on an emotional connection with customers in its new Olympics campaign. How Brexit could lead to devalued British brands Helen Edwards If the perception of Britain morphs into something undesirable post-Brexit, brands that trade on its cultural codes and cues will suffer. Public ownership is the root of a successful Olympics Greg Nugent Greg Nugent believes the commercial model for the Olympics, in place since LA 1984, needs refreshing to reflect the stake the public, as well as the sponsors, have in the greatest show on Earth. A view from Dave Trott: Brexit and behavioural economics Dave Trott Behavioural economics is defined as: human understanding for business advantage. Disrupting the disruptors: how Unilever plans to rock the boat Claire Beale It only costs a few bucks to join but last week Unilever spent a billion of them buying Dollar Shave Club in a landmark deal that could begin to redraw Unilever's entire business model. Brexit could help usher in the rise of robots David Carr Brexit could accelerate the adoption of technology and, in turn, exacerbate unemployment. However, technology is also capable of creating equality, economic prosperity and a sustainable environment. Up for a brand orgy that will take your agency/client relationship to the next level? Al Moseley Gladiatorial combat is not the best way for marketers and agencies to engage, writes Al Moseley, the president and chief creative officer at 180 Amsterdam. 'We own the political market', says MessageSpace co-founder Jag Singh Matthew Chapman Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network. Promoted Thinkboxes winner May/June 2016: Lotto Thinkbox Winner for May/June 2016 Campaign Jobs Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Head of Planning Competitive BBC, London (Central), London (Greater) Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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Jack Whitehall schooled by Olympic greats + latest from Pokémon Go, Apple, Twitter & Amazon

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Campaign: Brands July 30, 2016

Brand news and analysis, powered by Marketing Most read Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign Shona Ghosh Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall. How a French furniture brand activated Pokémon Go across 200 stores Shona Ghosh Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores. Nintendo shares slide after Pokémon Go warning Omar Oakes Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits. Ex-Coke European marketing chief reveals branding secrets in new book Shona Ghosh Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Augmented reality will be 'huge', says Apple boss Tim Cook Shona Ghosh Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge". Paddy Power says 'Urine luck' with money back campaign on a Russian win Shona Ghosh Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor. Twitter to broadcast Sky's Premier League football clips Omar Oakes Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky. Apple, Microsoft, Samsung top FutureBrand ranking Shona Ghosh Tech giants continue to top brand rankings across the board, with most performing better than classic brands Coke, Nike and Nestlé. Amazon Dash arrives in the UK Shona Ghosh Amazon has brought its Dash grocery scanner to the UK, a gadget that allows consumers to add groceries to their shopping basket without logging in. Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand Shona Ghosh Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater)

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© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000