Monday, 2 September 2013

Digital AM - Esquire, Vodafone, Twitter, Instagram, London Fashion Week

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Hearst to launch 99p Esquire Weekly tablet edition
Hearst to launch 99p Esquire Weekly tablet edition
by Arif Durrani
02 September 2013, 11:40AM
Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls.
Vodafone rolls out first new global identity since 2005
Vodafone rolls out first new global identity since 2005
by Matthew Chapman
02 September 2013, 11:39AM
Vodafone has launched a global brand identity that uses the red shade synonymous with the brand to portray "confident energy and progression".
Twitter appoints Theo Luke to lead Amplify UK and EMEA
Twitter appoints Theo Luke to lead Amplify UK and EMEA
by Arif Durrani
02 September 2013, 11:48AM
Twitter has hired Theo Luke, Syco Entertainment's digital chief, to head up Amplify, its strategic advertiser programme, in the UK and EMEA.
Onitsuka Tiger launches digital film and Instagram campaign
Onitsuka Tiger launches digital film and Instagram campaign
by Amy Sandiford-Watts
02 September 2013, 09:43AM
Onitsuka Tiger, the Asics Japanese sports lifestyle brand, has launched an online ad campaign featuring digital films and Instagram photos for its AW13 collection.
From catwalk to clicks: how brands are looking to bring London Fashion Week to life
From catwalk to clicks: how brands are looking to bring London Fashion Week to life
by Magda Ibrahim
02 September 2013, 10:00AM
The transformation of London Fashion Week from industry trade show to much-hyped sartorial showcase has led to a boom in consumer interest in the event.

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