BA confirms WPP duties | Social media according to Body Coach Joe Wicks

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Campaign 18:05 May 08, 2017

The five things you need to know today Most read British Airways confirms WPP duties after account win Omar Oakes British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline. Tech Media iQ launches AI platform for planners Emily Tan Ad tech company Media iQ has launched AiQx, a platform it claims is the first programmatic-first, AI-powered platform designed for media planners. Advertising Barclays 'goes to war' on fraudsters and scam artists in £10m campaign Simon Gwynn Barclays is aiming to close the "digital safety gap" - the growing disconnect between our confidence in digital technology and our ability to use it safely - with its new multi-channel campaign. Marketing Even Adidas praises Nike for Breaking2 marathon Omar Oakes Nike has drawn plaudits from rival Adidas for its Breaking2 initiative despite the runners involved failing to break the two-hour marathon mark as hoped. Media Social media according to The Body Coach: Joe Wicks shares his recipe for success Gurjit Degun Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident. Also in the news Why protecting city cocks is my creative crusade An art director explains why he is taking a hands-on approach to raising awareness of STIs. Diary of an agency start-up: Riding the highs and lows of pitching Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his seventh instalment. Pepsi debacle shows why brands need agencies Pepsi's recent ad debacle laid bare the one key element missing from any in-house creative department Promoted The art of the painful idea Thomas Eickhoff, Grabarz & Partner No pain, no gain - brands need to be bold and brave with their ideas Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Senior Web Developer £39,510 per annum (inclusive of a £9,000 per annum Market Rate Allowance) Tate, London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater)

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