Peroni kicks off creative pitch in wake of takeover | McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make'

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Campaign 18:05 May 18, 2017

The five things you need to know today Most read Peroni kicks off creative pitch in wake of takeover Kate Magee Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group. Tech What Google Lens means for advertisers Ilyse Liffreing The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers. Advertising McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make' Simon Gwynn McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said. Marketing Canon's marketing shift aims for the smartphone generation Emily Tan Canon's new marketing strategy has moved from cameras to storytelling for millennials. Media Rubicon fights The Guardian with high court counter-claim Gideon Spanier Rubicon Project has hit back at The Guardian's claim that the US ad-tech company breached its contract by taking "secret commissions" from ad buyers and has launched a counter-claim against the publisher. Also in the news Rajar Q1 2017: Capital reasserts London dominance Capital has expanded its listening figures by almost a third in the first quarter of 2017, to retake the top spot among the London stations. OMG's Philippa Brown faces turbulence head-on Omnicom's media division has streamlined to deal with uncertain times, Philippa Brown tells Gideon Spanier. Maltesers' disability campaign 'most successful' in decade Maltesers' work featuring disabled cast members was its most successful campaign in a decade, the brand's top UK marketer has revealed. Promoted April's Aerial Awards winner: Cancer Research UK 'The Breath' Radiocentre Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire Account Manager - branding, design, marketing £28000 - £32000 per annum Gabriele, London

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