KFC launches digital and CRM review Omar Oakes KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. | | | McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. | | | | | | | | | | | | | | | | | | No laughing matter: Why advertising isn't funny anymore Paul Burke A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict. | | | | | Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual | | |
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