Wednesday 17 May 2017

KFC reviews digital | McDonald's pulls ad | Paddy Power puts Trump behind bars

 

Campaign: Agencies

Campaign: Agencies
May 17, 2017
KFC launches digital and CRM review
KFC launches digital and CRM review

Omar Oakes

KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year.

McDonald's pulls 'dead dad' ad
McDonald's pulls 'dead dad' ad

Omar Oakes

McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement.

Turkey of the week: McDonald's
Turkey of the week: McDonald's "Dad" by Leo Burnett London

Brittaney Kiefer

Brittaney Kiefer is not lovin' the new McDonald's ad.

Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading
Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading

Simon Gwynn

Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product.

Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment
Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment

Omar Oakes

Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached.

MullenLowe MediaHub poaches the7stars' Myers-Lamptey
MullenLowe MediaHub poaches the7stars' Myers-Lamptey

Gurjit Degun

Dino Myers-Lamptey, chief strategy officer at the7stars, is joining MullenLowe Mediahub UK as managing director.

Geometry Global and Blippar launch global partnership to bring AR to retail
Geometry Global and Blippar launch global partnership to bring AR to retail

Omar Oakes

Geometry Global has entered into a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.

Movers and shakers: Warner Music, Waitrose, Iris, Havas, Mother and more
Movers and shakers: Warner Music, Waitrose, Iris, Havas, Mother and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Six things we learned at Campaign Underground
Promoted
Six things we learned at Campaign Underground

Stephen Graves

Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights

The Work

Lululemon
Lululemon "This is yoga" by Virtue Worldwide

Lululemon's first global ad campaign introduces the principles of yoga without showing any actual yoga.

Barclays
Barclays "Self skipping pre roll ad machine" by The Martin Agency London

YouTube's "skip ad" button works to Barclays' advantage in the bank's self-skipping spot by The Martin Agency.

NatWest
NatWest "We already thought about that" by M&C Saatchi

John has left his wallet in his jacket, and his jacket on Jackie.

Oxfam
Oxfam "The end" by Y&R London

Oxfam's poster campaign uses vintage movie credits to tackle negative assumptions about solving poverty.

More

TRENDING

No laughing matter: Why advertising isn't funny anymore
No laughing matter: Why advertising isn't funny anymore

Paul Burke

A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict.

A view from Dave Trott: Free money
A view from Dave Trott: Free money

Dave Trott

My wife is Chinese so, obviously, all my in-laws are Chinese.

Four marketing trends for 2017
Promoted
Four marketing trends for 2017

Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International

It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual


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