Saturday edition: BA returns to Ogilvy | Channel 4 creatives leave | Dove's body-shaped bottles backfire

 

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Campaign: Agencies May 13, 2017

British Airways returns to Ogilvy as part of WPP win Maisie McCabe British Airways is understood to have appointed a WPP team to handle its entire integrated creative, loyalty and media account. British Airways confirms WPP duties after account win Omar Oakes British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline. Warner Music poaches Channel 4's Allison and Bovill Gideon Spanier Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit. Dove's body-shaped bottles backfire Kathryn Luttner The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message. Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop Gideon Spanier Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant. Consulting or IT giant to buy big six ad group 'within next five years' Gideon Spanier One or more of the "big six" advertising groups will be bought by a consulting or IT giant "within the next five years", a leading M&A adviser has forecast. Make mine a double Captain Morgan with a dash of Rio: trio of captains star in ad for rum brand Simon Gwynn Diageo has hired a motley crew of captains - sporting, naval and otherwise - to star in the latest ad for Captain Morgan rum. Barclays 'goes to war' on fraudsters and scam artists in £10m campaign Simon Gwynn Barclays is aiming to close the "digital safety gap" - the growing disconnect between our confidence in digital technology and our ability to use it safely - with its new multi-channel campaign. RB moves Finish and Nurofen into Havas and McCann London Gurjit Degun RB has picked Havas and McCann London for its Finish and Nurofen global advertising accounts respectively. Ogilvy expands consultancy division with London office Maisie McCabe Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office. Protein World's Khloe Kardashian ad escapes ban Omar Oakes Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it promoted an unhealthy approach to dieting. Carat trials out-of-hours emails ban Gurjit Degun Carat, the Dentsu Aegis Network media shop, is trialling a new email policy to encourage better health among employees. Accenture buys The Monkeys Faaez Samadi Acquisition of the Australian agency yet another signal that consultancies are bolstering their creative credentials. BT in discussions about digital roster Gurjit Degun BT is speaking to agencies about its digital roster. Green Party's election ad lampoons 90s board game where cheating wins Omar Oakes The Green Party has launched another satirical political ad that lampoons its major rivals, this time with a sinister parody of a 1990s spot for a board game. Promoted FutureVision: Disrupting the workplace R/GA Imagine an office teeming with robots, a bunch of artificially intelligent proxies running with, expanding on, and executing our brilliant ideas, aiding us with tasks best left to mechanical hands and data-crunching supercomputers... Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £140,000 The Great & The Good, West London, London Account Director £40000 - £50000 per annum The Great & The Good, London Account Director - integrated marcomms agency £40-48k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Managing Director (designate) – Equity Opportunity. Base Salary c65k plus meaninful Equity apjobs.net ltd, Windsor, Berkshire Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Experience Planner / UX Designer Depending on Experience OLIVER Group, Nottingham, Nottinghamshire Creative Artworker Depending on Experience OLIVER Group, London (Central), London (Greater) Brand Journalist - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)

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