Why Coke was better than Pepsi at purposeful advertising | Will Amazon devour brands? | Convenience store chain McColls plans swoop for Tesco stores

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Campaign: Brands May 22, 2017

Brand news and analysis, powered by Marketing Why Coke was better than Pepsi at purposeful advertising Phil Teer Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later. Will Amazon devour brands? Andy Pemberton Retail is being eaten alive by Amazon and brands could be next. By Andy Pemberton, the director at Furthr. Convenience store chain McColls plans swoop for Tesco stores Simon Gwynn The chief executive of McColls, the UK's largest convenience store chain, has said he plans to bid for part of Tesco's business, if the supermarket faces a stumbling block over its planned £3.7bn merger with wholesaler Booker. Facebook will permit self-harm to be livestreamed, documents suggest Simon Gwynn The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform. To tackle uncertainty worry about the important things - people and the planet Emily Tan Talking incessantly about the tech arms race and the survival of the creative industries may become a self-fulfilling prophecy, Vizeum's UK managing director has warned. Steve Richards: politics is weirder than ever Simon Gwynn Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360. Review recap: KFC, Peroni Staff Campaign's weekly round-up of accounts that are up for review across advertising and media. Promoted April's Aerial Awards winner: Cancer Research UK 'The Breath' Radiocentre Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Communications and Marketing Director Salary commensurate to experience, plus generous benefits package Tech Partnership, London, SW1H 0BH DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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