McDonald's pulls ad | KFC launches review | Volvo's 'Life Paint' banned

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Campaign Breakfast Briefing May 17, 2017

McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. KFC launches digital and CRM review Omar Oakes KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. Twitter co-founder Biz Stone returns Omar Oakes Twitter's co-founder, Biz Stone, is returning to the social media company after six years in a newly-created role focusing on company culture. Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment Omar Oakes Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached. Pinterest extends its visual search technology to ads Ilyse Liffreing Automated recommendations will help pinners discover more of what they find appealing. Ladbrokes overturns ban for casino ad featuring Iron Man Omar Oakes Ladbrokes has overturned a ban of its email ad that features Marvel superhero Iron Man after assuring the standards watchdog that the betting promotion was only targeted at adults. MullenLowe MediaHub poaches the7stars' Myers-Lamptey Gurjit Degun Dino Myers-Lamptey, chief strategy officer at the7stars, is joining MullenLowe Mediahub UK as managing director. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted New EMR report: Employers should highlight culture and benefits Jennifer Jackson EMR spoke to Victor Lebon at ICP about why he uses EMR's Salary and Market Trend report and how it helps him motivate and retain top talent. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Manager - branding, design, marketing £28000 - £32000 per annum Gabriele, London

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