Why monogamy stifles creativity | McDonald's 'sorry' for ad | How Suzuki's campaign sold out cars

 

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Campaign: Agencies May 16, 2017

Monogamy stifles creativity David Schneider Frustrated by that all-too-familiar back and forth with your long-term partner and craving stimulation? Try experimenting in groups, David Schneider says. How the Suzuki Saturdays campaign sold out cars Rachel Courtney It took a leap of faith from both Suzuki and the producers of ITV's hit Saturday-night show to help the car brand break out of the middle-market doldrums, writes Rachel Courtney, head of partnerships at the7stars. McDonald's says sorry for exploiting childhood bereavement Emily Tan McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement. Mars and BBDO SF roll out first work made with crowdsourced platform in US I-Hsien Sherwood Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant. The war on fake news: it's time to take real action Peter Zillig Advertising stands to lose out big time from any fall in consumer confidence in media as a result of fake news. Labour and Tory parties' ad agencies: what's the difference? Helen Edwards Labour has chosen Krow and the Conservatives are in talks with M&C Saatchi, but what's the difference to voters? Maurice Saatchi joins adland in paying tribute to 80s TV director Jon Staton John Tylee Lord Saatchi has joined the tributes to Jon Staton, the Saatchi & Saatchi director of TV during one of the agency's most creative and prolific periods, who has died aged 73. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. OMD UK leads shortlist for 2017 Outdoor Media Awards Suzanne Bidlake OMD UK is the most shortlisted media agency in the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Red Brick Road hires non-exec directors Bobi Carley and David Watson Kate Magee Red Brick Road has appointed its first non-executive directors Bobi Carley and David Watson to help accelerate growth. Promoted The truth about doctors Staff UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care The Work Nytol "Say good Nytol" by Lucky Generals It might be difficult to see the funny side of sleeplessness when you're counting your hundredth sheep, but Nytol's new campaign by Lucky Generals is a humorous take on the mundane things that keep people awake. Freedom Brewery "A taste of freedom" by CHI & Partners CHI & Partners tapped into beer advertising's heritage to make branded art for Freedom Brewery, after the agency took a stake in the craft lager brand in December. BT Sport "Uefa Champions League Final" by BT Creative BT Sport takes the Uefa Champions League final trophy on a journey from Madrid to Cardiff ahead of the match on 3 June. Sunny "Washer's tricks" by Brothers and Sisters Sunny, the short term loans provider, has rolled out the latest instalment of its ongoing "Life support" campaign. More TRENDING Will the new M&S brand strategy boost the retailer's fashion and food credentials? Staff Three brand experts offer their views about "Spend it well", the new campaign from Marks & Spencer. Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Promoted New EMR report: Employers should highlight culture and benefits Jennifer Jackson EMR spoke to Victor Lebon at ICP about why he uses EMR's Salary and Market Trend report and how it helps him motivate and retain top talent. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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