Labour's canny campaign is beginning to work | Australian Jeff Goldblum ads branded 'second-hand' version of Currys PC World campaign

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Campaign 18:05 May 19, 2017

The five things you need to know today Most read Labour's canny campaign is beginning to work Benedict Pringle The Labour Party is executing a core vote strategy designed to gain a share of the vote that will keep Corbyn in post - rather than win seats, argues Benedict Pringle, the founder of politicaladvertising.co.uk. Tech Five biggest announcements from Google I/O for the industry Emily Tan This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference. Advertising Australian Jeff Goldblum ads branded 'second-hand' version of Currys PC World campaign Omar Oakes Ads starring Jeff Goldblum for an Australian food delivery service have attracted scorn from Abbott Mead Vickers BBDO because they "imitate" a recent Currys PC World campaign featuring the same actor. Marketing Brands urged to place passion points over data points Nicola Kemp At a time when consumer trust and engagement are at an all-time low, brands were warned to focus on consumers' passion points over data points in order to connect with consumers. Media Man Utd's masterplan to be an online media company Adrian Pettett Manchester United has ambitious plans to drive revenues from online video distribution and social media engagement. Also in the news Creativity and artistry is about breaking the rules, says BBC's Will Gompertz There is no machine on the planet that can do what every one of us in this room can do. Step out of time and place, think of an idea and realise it, according to the BBC's art editor Will Gompertz. Group M picks Maxus' Pattison for global transformation role Lindsay Pattison has been appointed chief transformation officer for Group M and will lead change initiative across the group and its agencies. Diageo CMO on successful partnerships and moving into non-alcoholic drinks Established businesses are increasingly seeing the value in partnering with entrepreneurs - and observing a few key principles can maximise the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said. Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire Account Manager - branding, design, marketing £28000 - £32000 per annum Gabriele, London

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