WPP wins British Airways | Barclays 'goes to war' with scam artists | Mother-backed film tells story of Rio boxer

 

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Campaign: Agencies May 08, 2017

British Airways confirms WPP duties after account win Omar Oakes British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline. Barclays 'goes to war' on fraudsters and scam artists in £10m campaign Simon Gwynn Barclays is aiming to close the "digital safety gap" - the growing disconnect between our confidence in digital technology and our ability to use it safely - with its new multi-channel campaign. Mother-backed film tells hopeful story of boxer giving back in Rio favela Brittaney Kiefer Campaign gets the story behind Tribeca Film Festival winner The Good Fight, which was co-produced by Mother London and follows a man building a better future for his favela community in Rio de Janeiro. British Airways returns to Ogilvy as part of WPP win Maisie McCabe British Airways is understood to have appointed a WPP team to handle its entire integrated creative, loyalty and media account. Pepsi debacle shows why brands need agencies Richard Huntington Pepsi's recent ad debacle laid bare the one key element missing from any in-house creative department Why protecting city cocks is my creative crusade Mathew Dunn An art director explains why he is taking a hands-on approach to raising awareness of STIs. Adland needs to take a magic leap into entertainment Mel Exon Forget slow, incremental progress. Sometimes a huge change is exactly what the industry needs. And the answer lies in entertainment. Private view: Move me, dude (with Brian Cooper and Dickie Connell) Oliver's Brian Cooper and Karmarama's Dickie Connell review ads from Superdrug, Zoopla, No7, Financial Times and Lloyds Bank. Ad man turned rapper Sir the Baptist on what he learned at Leo Burnett I-Hsien Sherwood The hip-hop star's first album debuts May 12, but he learned to market his music in adland. Review recap: Airbnb, Alpen Staff Campaign's round-up of accounts up for review across advertising and media. Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual TRENDING Facebook Messenger search is turning up risqué results Emily Tan & Simon Gwynn Facebook Messenger is suggesting pages for escort agencies to users unlikely to be looking for them, Campaign has found. M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Director £40000 - £50000 per annum The Great & The Good, London Account Director - integrated marcomms agency £40-48k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) ACCOUNT DIRECTOR – B2B international events and global toolkits – Twelve month contract £40k-55k depending on experience Judi Patton, London (Central), London (Greater) SENIOR ACCOUNT DIRECTOR– Retail / telecoms – South West London £50-60k Judi Patton, South West London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Digital Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands

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