Group M picks Maxus' Pattison for global transformation role | Why the Guardian is now turning its readers into customers | News from Media360

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Campaign: Media May 19, 2017

Media news and analysis, powered by Media Week Group M picks Maxus' Pattison for global transformation role Emily Tan Lindsay Pattison has been appointed chief transformation officer for Group M and will lead change initiative across the group and its agencies. Why the Guardian is now turning its readers into customers Emily Tan If the Guardian is to survive, it has got to stop being complacent about having a large number of readers and start to figure out how to turn them into customers, David Pemsel, chief executive of Guardian Media Group said while speaking at Media360. Nestlé's Pollack: Brands should pay a premium for quality not safety Emily Tan Brands should acknowledge that with digital media, like any other media, quality inventory comes at a cost, Nestlé's head of media communications for UK and Ireland, Steve Pollack told Media360. Labour's canny campaign is beginning to work Benedict Pringle The Labour Party is executing a core vote strategy designed to gain a share of the vote that will keep Corbyn in post - rather than win seats, argues Benedict Pringle, the founder of politicaladvertising.co.uk. Maltesers' disability campaign 'most successful' in decade Omar Oakes Maltesers' work featuring disabled cast members was its most successful campaign in a decade, the brand's top UK marketer has revealed. What Google Lens means for advertisers Ilyse Liffreing The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers. Marketers warned against placing too much trust in algorithms Omar Oakes An over-reliance on data in programmatic advertising is leading marketers astray, brands were warned during a cross-industry panel of senior media owners. Brands urged to place passion points over data points Nicola Kemp At a time when consumer trust and engagement are at an all-time low, brands were warned to focus on consumers' passion points over data points in order to connect with consumers. What is the overriding quality of a great leader? Sue Unerman The best media, marketing and advertising leaders inspire their team - without the "rock star" tendencies. By MediaCom's chief transformation officer. Wins this week: The Glenlivet, Stonewall, Keep Britain Tidy Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Sales Manager - Media Up to £35,000 + uncapped com + car + bens OTE £48,000 b3-media, West Sussex International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Industry Director - Pioneers in Video Advertising - FMCG £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Programmatic Campaign Director £50000 - £70000 per annum Ultimate Asset, West End, London European Sales Head - mobile location tech £70000 - £75000 per annum + bonus Ultimate Asset, London, West End Account Director- Commercial Partnerships- Music! £60000 - £70000 per annum + commission Ultimate Asset, London Finance Director £80,000.00 Morgan Rutherford Associates, London Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester

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