Just Eat marketing chief: tech is key for our competitive edge | McDonald's says sorry for exploiting childhood bereavement | Tesco partnership offers boost to 'free-from' brands

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Campaign: Brands May 16, 2017

Brand news and analysis, powered by Marketing Just Eat marketing chief: tech is key for our competitive edge Barnaby Dawe Barnaby Dawe on his transition from Sky, to Heart, to Just Eat, and the advice that has helped him throughout his marketing career. McDonald's says sorry for exploiting childhood bereavement Emily Tan McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement. Tesco partnership offers boost to 'free-from' brands Simon Gwynn Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with special diets, into the supermarket's website. How Nokia made 'Snake' relevant to a new generation HMD Global and One Green Bean explain how the relaunch of the mobile game delivered "outstanding" brand awareness for Nokia. Byron hires top marketer from Wagamama as MD Simon Gwynn Byron Hamburgers has appointed Simon Cope, global marketing and property director at Asian restaurant chain Wagamama, as its managing director. How the Suzuki Saturdays campaign sold out cars Rachel Courtney It took a leap of faith from both Suzuki and the producers of ITV's hit Saturday-night show to help the car brand break out of the middle-market doldrums, writes Rachel Courtney, head of partnerships at the7stars. What if bots started developing their own social behaviours? Tracey Follows The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries. Mars and BBDO SF roll out first work made with crowdsourced platform in US I-Hsien Sherwood Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant. Here's where your programmatic spend should be going Dan Gilbert A detailed breakdown of an efficient programmatic spend. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Campaign TV: Unruly launches 2000-sq ft connected home Georgina Brazier & Emily Tan Unruly and parent-company News Corp have launched the "consumer home of the future" in partnership with Amazon Launchpad, eBay and Tesco. Promoted The truth about doctors Staff UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Research Manager - Quantitative Strategic Consultancy £30000 - £42000 per annum Hasson Associates, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire Trading Manager Competitive Three, Maidenhead, Berkshire

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