How Guinness and R/GA made a VR tasting experience for all five senses | Industry pays tribute to Sir Paul Judge | BA flights back up and running but lost bags are another matter

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Campaign: Brands May 30, 2017

Brand news and analysis, powered by Marketing How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. Industry pays tribute to Sir Paul Judge Suki Thompson The marketing industry pays tribute to businessman and entrepreneur Sir Paul Judge who passed away earlier this month. BA flights back up and running but lost bags are another matter Emily Tan British Airways said it has resolved the catastrophic IT failure resulting in thousands of cancelled flights over the bank holiday weekend. British Airways must change its comms processes after 'risible' response to IT meltdown Sam Burne James British Airways' comms during a weekend where IT failures caused travel chaos were "pretty risible", according to The Sun's travel editor - with several comms professionals also criticising the airline's response. Want to win an election? Then launch a brand Debbie Klein Engine's chief executive reveals four key elements that are necessary for an effective election campaign. BBDO tops global Effie Index for fourth time Omar Oakes Omnicom's BBDO has topped the Effie Index as the most effective ad agency network in the world, with Unilever and Vodafone named most effective marketer and brand respectively. Five of the biggest GDPR issues for brands Emily Tan Businesses that are not prepared for GDPR are risking far more than hefty fines, a panel of data protection experts have warned. Campaign TV: Behind the scenes of Vodafone's Martin Freeman ad Georgina Brazier Campaign spoke to Bilge Ciftci, brand director, Vodafone UK and Caroline Welsh, head of brand and comms, Vodafone UK about their new ad starring actor Martin Freeman. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Promoted FutureVision: The art of attraction R/GA Andrew Lam-Po-Tang, Executive Director, Business Transformation, R/GA London, sits down with Rosa Riera, VP of Employer Branding and Social Innovation at Siemens, to discuss some of the challenges the digital age presents, the new dynamics at play in the global workforce, and Siemens's approach to employer branding. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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