TalkTalk expects marketing spend to increase over next 12 months | Nissan wins its indie credentials | Dove's body-shaped bottles backfire

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Campaign: Brands May 10, 2017

Brand news and analysis, powered by Marketing TalkTalk expects marketing spend to increase over next 12 months Simon Gwynn TalkTalk has said it will need to increase investment in marketing and subscriber acquisition costs in the coming year, as it announced its financial results. Nissan wins its indie credentials with an ad that ends with one of the year's stranger branding moments Unruly Social video experts at Unruly review "No more Mr Nice Car", the latest viral by Nissan Ireland. Dove's body-shaped bottles backfire Kathryn Luttner The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message. John Lewis profits take £36m hit over minimum wage mistake Gurjit Degun John Lewis Partnership's profits have taken a £36m hit after the retailer breached national minimum wage rules. Protein World's Khloe Kardashian ad escapes ban Omar Oakes Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it promoted an unhealthy approach to dieting. The truth about youth Sonoo Singh 'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media. Integral Ad Science expands its brand safety offering to 40 languages Emily Tan Analytics company Integral Ad Science has expanded its brand safety solution from nine languages to 40, covering nearly 99% of internet users. Dude, where's my party? Martin Boon Tory and Labour strategists are pivoting towards and away from their leaders, writes Martin Boon, director at ICM Unlimited, part of the Unlimited Group. Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time Ilyse Liffreing The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption. Movers and shakers: ITV, M&S, TSB, Initiative, Dentsu Aegis Network, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect Promoted FutureVision: Designing the future of work Tara Moore, FutureVision Do you know the true importance of digital and the transformative effect it is having on your business? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Category Manager Competitive basic + bonus, car allowance, pension & benefits Rowse Honey, Flexible Midlands or Central Southern base Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Database Manager £58K -65K + car allowance + benefits Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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