Camelot marketing chief Cowdry poised to depart | Why Unilever's Sustainable Living brands are driving growth | How can marketers measure the real effectiveness of political messages?

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Campaign: Brands May 25, 2017

Brand news and analysis, powered by Marketing Camelot marketing chief Cowdry poised to depart Omar Oakes Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan. Why Unilever's Sustainable Living brands are driving growth Becky Willan The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says Becky Willan, the managing director of strategic and creative brand purpose agency Given. How can marketers measure the real effectiveness of political messages? Martin Boon New techniques that measure emotional certainty can reveal whether people being polled believe what they say - or whether they are open to persuasion. Has the promise of brand purpose been overblown? John Tylee After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far. This Girl Can marketer Tanya Joseph named chair at The Pool Simon Gwynn Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined media brand The Pool as chair. Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company Simon Gwynn Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations. Philip Green bids to save Australian Topshop from administrators Simon Gwynn Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency. Brands don't have to be worthy to educate their consumers Sumen Rannie SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles. As sport winds down this summer, how do brands reach fever pitch? Will Pyne Online video content is no longer a second-rate sports strategy, writes Brave Bison's chief creative officer. With only a year to go, nearly half of UK companies won't be ready for GDPR Emily Tan Only 54% of UK businesses believe they are on course or ahead of their plans to be ready for GDPR by 26 May 2018, the DMA has found. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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