McDonald's apologises for ad | Hackers hold Disney to ransom | Snapchat AR feature available for brands

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Campaign Breakfast Briefing May 16, 2017

McDonald's says sorry for exploiting childhood bereavement Emily Tan McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement. Hackers hold Disney to ransom for Pirates of the Caribbean Emily Tan Hackers have reportedly stolen the latest instalment of Pirates of the Caribbean and have threatened to post it online unless Disney pays them in bitcoin. Snapchat now allows brands to sponsor its World Lens AR feature Emily Tan Snapchat's augmented reality push, World Lens, is now available for brand sponsorship in the UK among several European countries. Kelvin MacKenzie has officially left The Sun Emily Tan The Sun has confirmed that former editor and columnist, Kelvin MacKenzie, has left the title following his suspension over comparing footballer Ross Barkley to a gorilla. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Promoted Music to your brand's ears: how to be a part of this year's MTV European Music Awards Getmemedia Aligning your brand with these iconic Awards provides the perfect environment to reach consumers in huge numbers across all platforms Promoted Africa, but not as you know it Cobus van Zyl, Aggrey & Clifford Brands will quickly lose their way in Africa if they think they can treat it as a single market Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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