Vivendi to buy stake in Havas | Action on Sugar calls for confectionery tax | Snap rolls out ad feature

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Campaign Breakfast Briefing May 12, 2017

Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop Gideon Spanier Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant. Havas-Vivendi deal will 'affect perceptions of media agency neutrality' Emily Tan If the Havas-Vivendi deal goes through, the group's media agency arm will have to make significant effort to convince clients that the agency is not biased towards Vivendi-owned media assets, analysts said. Action on Sugar calls for tax on confectionery in election 'manifesto' Simon Gwynn Confectionery brands would be hit by a tax similar to the incoming soft drinks levy under stringent regulations called for by Action on Sugar. Snap rolls out Max Reach for advertisers in the UK and France Emily Tan Starting today, advertisers in the UK and France will be able to reach every Snapchat user on a given day. Hyundai and Kia Motors ordered to recall 240,000 cars Emily Tan The South Korean government, acting on a tip-off from an ex-Hyundai employee, has ordered Hyundai and Kia Motors to recall 240,000 cars. Iris redeploys APAC creative Grant Hunter to Europe ECD role Omar Oakes Iris has brought former London creative director Grant Hunter back to the UK as executive creative director for Europe after a seven-year stint in Asia. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted How we built an agency using guanxi Andy Berkenfield, Duncan Channon Building solid relationships through genuine collaboration is the key to success Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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