Peroni in review | McDonald's marketer speaks out on bereavement ad | Canon unveils new campaign

 

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Campaign: Agencies May 18, 2017

Peroni kicks off creative pitch in wake of takeover Kate Magee Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group. Canon's marketing shift aims for the smartphone generation Emily Tan Canon's new marketing strategy has moved from cameras to storytelling for millennials. McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make' Simon Gwynn McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said. Vivendi and Havas deal is sign of things to come in adland Gideon Spanier Vivendi's acquisition of Havas could kick-start "progressive forms of creative collaboration" and boost the fortunes of the group, industry observers say. Bolton reunites with Burley to lead Y&R creative team Omar Oakes Y&R London chief creative officer Jonathan Burley has hired his longstanding creative partner Jim Bolton as deputy executive creative director as he looks to build a "renaissance" department. Short-termism is hurting us all Claire Beale Marketers don't tend to hang around very long. And this is just one example of the ruinous short-termism infecting our industry. Lori Senecal to leave CP&B at the end of 2017 Maisie McCabe Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year. A view from Dave Trott: People create language Dave Trott When he was young, Captain Charles Boycott wanted to make his name. Culture minister Hancock: Brexit negotiations will factor in needs of creative industries Simon Gwynn Matt Hancock, the Conservative minister of state for digital and culture, has sought to assure members of the creative industries that the government understands their concerns as it approaches Brexit negotiations. What happens when all creativity is judged equally? Anna Vogt and Katie Mackay Awards' juries must reflect the world the work is trying to reach, and help the ad industry to innovate, not sheepishly follow. Publicis Groupe refutes accounting allegation Maisie McCabe Publicis Groupe has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers. Possible appoints Jo Hagger as MD Emily Tan Jo Hagger, EMEA business partner at Google, has joined WPP's Possible as UK managing director. Limit collaboration to once a day, new study suggests Emily Tan Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found. Was RB's adspend really not working? Maisie McCabe Wieden & Kennedy's loss of Finish and Nurofen highlights advertisers' ongoing struggle to juggle brand-building and short-term sales. Anomaly hires three new creative directors from BBH and AKQA Emily Tan Anomaly hires Vix Jagger, Luke Tipping and Max Gebhardt as new creative directors. Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers The Work Pick of the week: M&S "Spend it well - food" by Grey London Gemma Charles Gemma Charles is mesmerised by Marks & Spencer's new ad. Canon "Boundaries" by VCCP Canon's new ad is part of a branding campaign that goes after the smartphone generation amid major challenges to the company's business. It will run across 19 markets under the tagline "Live for the story". Renault "Behind car doors" by MSLGroup and Publicis London In another brand social experiment, Renault UK opens a window into family life by filming interactions among parents, spouses and children inside a Scénic car for a year. More Promoted Growing up in adland: Why we should embrace age diversity Lisa Gills Lisa Gills from DNA Recruit spoke to a talent manager, hiring manager and candidate about their experiences of age diversity in adland. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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