Wednesday, 10 May 2017

Consulting or IT giant to buy big six ad group 'within next five years' | ITV ad revenue drops 9% in Q1

Campaign: Media

Campaign: Media
May 10, 2017
Media news and analysis, powered by Media Week
Consulting or IT giant to buy big six ad group 'within next five years'
Consulting or IT giant to buy big six ad group 'within next five years'

Gideon Spanier

One or more of the "big six" advertising groups will be bought by a consulting or IT giant "within the next five years", a leading M&A adviser has forecast.

ITV ad revenue drops 9% in Q1
ITV ad revenue drops 9% in Q1

Gurjit Degun

ITV's ad revenue dropped 9% over the first three months of the year, compared with the same period in 2016.

River Island picks MG OMD to advance new brand strategy
River Island picks MG OMD to advance new brand strategy

Omar Oakes

River Island, the high-street clothes retailer, has appointed Manning Gottlieb OMD to handle its £4m UK media account as the brand evolves its brand strategy to inspire shoppers' personal choice.

Daily Star gambling ad banned for sexism
Daily Star gambling ad banned for sexism

Simon Gwynn

A TV ad for the Daily Star's gambling site, Daily Star Wins, has been banned for objectifying women and suggesting betting could enhance personal qualities and attractiveness.

Rémy Cointreau UK moves media to UM
Rémy Cointreau UK moves media to UM

Gurjit Degun

Rémy Cointreau, the French alcohol company, has appointed UM to handle its UK media planning and buying account without a pitch.

Integral Ad Science expands its brand safety offering to 40 languages
Integral Ad Science expands its brand safety offering to 40 languages

Emily Tan

Analytics company Integral Ad Science has expanded its brand safety solution from nine languages to 40, covering nearly 99% of internet users.

News Corp global revenue up 5%
News Corp global revenue up 5%

Gurjit Degun

News Corp, the parent company of The Times and The Sun, has reported global revenue of $2bn, up 5% year on year from $1.9bn, in the first three months of the year.

London media should wake up to the power of the regions
London media should wake up to the power of the regions

Imogen Clements

Amid another UK election, Manor's founding editor argues those in a London bubble should wake up to the potential of regional news and magazine brands.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

Ilyse Liffreing

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

My Media Week: Will Hayward, Joe Media
My Media Week: Will Hayward, Joe Media

Hayley Hayes

We join Will Hayward, chief executive at Joe Media, in his quest to create better content that's faster than the competition.

Movers and shakers: ITV, M&S, TSB, Initiative, Dentsu Aegis Network, and more
Movers and shakers: ITV, M&S, TSB, Initiative, Dentsu Aegis Network, and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

The importance of being obvious
Promoted
The importance of being obvious

Nicholas Ye, The Secret Little Agency

The obvious correlation between creativity and effectiveness should not be overlooked

The one medium you can create, captivate and control
Promoted
The one medium you can create, captivate and control

Edward Craig

When it comes to impact and experience, cinema is an unmatched platform. Here's why...


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